There are various types of briefs that are found in the creative sectors; such as contractual briefs; where a deadline, budgets, pay, etc, are all agreed and signed for at the beginning of the production; and so if you are late with the brief, legal action can be taken, and if you exceed the budget, you would not be paid.A negotiated brief is a brief where before production is begun, you negotiate with the client the budget; pay, and deadlines.
A formal brief is a brief which is similar to a contractual brief; however there is usually a get out clause; as a contractual brief is legally binding, whereas with a formal contract there will usually be no legal repercussions for a late entry.
An Informal brief is a brief for which the requirements such as deadlines/pay/budget/etc are not written down, and there is no legal repercussions whatsoever for a failure to complete the brief.
A Commission brief is a brief of which the client seeks out freelancers to complete work for them; this is usually paid lower than other types of briefs.
A Co-operative brief is a brief which you work with other people on, sometimes simply in a group of two, and sometimes large groups, and the task of meeting the requirements for the brief are shared by all members of the group.
A Tender brief is a brief of which the client will approach multiple people with the project, and see who can provide the lowest price, and whoever provides the lowest price would get the contract.
The final type of brief is a Competition; of which a client will ask multiple people to participate and create something for them in order to win a prize; sometimes cash, sometimes other prizes or incentives.
A formal brief is a brief which is similar to a contractual brief; however there is usually a get out clause; as a contractual brief is legally binding, whereas with a formal contract there will usually be no legal repercussions for a late entry.
An Informal brief is a brief for which the requirements such as deadlines/pay/budget/etc are not written down, and there is no legal repercussions whatsoever for a failure to complete the brief.
A Commission brief is a brief of which the client seeks out freelancers to complete work for them; this is usually paid lower than other types of briefs.
A Co-operative brief is a brief which you work with other people on, sometimes simply in a group of two, and sometimes large groups, and the task of meeting the requirements for the brief are shared by all members of the group.
A Tender brief is a brief of which the client will approach multiple people with the project, and see who can provide the lowest price, and whoever provides the lowest price would get the contract.
The final type of brief is a Competition; of which a client will ask multiple people to participate and create something for them in order to win a prize; sometimes cash, sometimes other prizes or incentives.
Negotiating the brief is a very important part of the process; Negotiating the brief first involves having a meeting with the client, to discuss the brief; The main things to be negotiated for this brief would be pay; what I would get paid for the project; and then the deadline; how long it would take for the project to be completed by, so as to avoid missing ir being late for the deadline. And the final thing to negotiate with the client is the budget for the project; to ensure that the client gives you enough money to make the project with; as there could be potential fines of your pay, if you exceed the budget.
The first thing that you have to do when you get your brief is to identify the requirements of the client, as specified in the brief; as well as identifying the nature of the brief; e.g. - a cheerful video advertisement;, or a seriously natured picture advertisement, etc, so that you can make a plan of how to meet the requirements of said brief; for example; a client brief will usually include:
If, however, there needs to be amendments to the budget, or fees, then these would be best being discussed with the client in a mature, and professional manner. The same applies to if the client requests some amendments to the conditions of the brief, or amendments to the proposed final product, then these should be discussed maturely with the client; and you should make sure that you have a full understanding of what the client wants to change, and timescales for these; to avoid any other future amendments.
It is extremely important to ensure that you deliver the product to the client on time, and within budget. This is extremely important; as if you do not deliver the product on time and within the agreed timescale; you could possibly not be paid, and as well as this, it will give you a bad reputation, and possibly ruin any future opportunities for work. Reversely; if you do deliver your product on time, and within budget, word will spread and it will increase your opportunities for work, as well as giving you a good portfolio of work to send to possible future clients..
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It can also be beneficial when working for a client to create a product to look for self-development opportunities; to improve the skills you currently have; e.g. - by gaining more experience by working with certain editing programs, and exploring various features of these programs whilst working on a product, or if a weakness that you have is working within a group; then ensuring that if you are working on a client brief as a group, then you are contributing fully to the group, and make efforts to improve your team-working skills, by trying to compromise on ideas, and if you are the leader of the group; delegating the tasks amongst the group according to their strengths; e.g. - editor, camera-operator, etc, and work alongside them to create a good morale amongst the group, and to get to know the group.
The first thing that you have to do when you get your brief is to identify the requirements of the client, as specified in the brief; as well as identifying the nature of the brief; e.g. - a cheerful video advertisement;, or a seriously natured picture advertisement, etc, so that you can make a plan of how to meet the requirements of said brief; for example; a client brief will usually include:
- - What needs to be produced
- The budget for the brief
- Timescale
- Fees
When discussing the brief with the client; it is important to consider legal issues; that what the client is asking for does not break any copyright laws,and that the way in which you create the client's product is not portrayed as unethical. (E.g. - if you are asked to create an advertisement to raise awareness for dementia, then this must be done tactfully so that there are no ethical implications, etc.)
When discussing the brief with the client; it is important to consider legal issues; that what the client is asking for does not break any copyright laws,and that the way in which you create the client's product is not portrayed as unethical. (E.g. - if you are asked to create an advertisement to raise awareness for dementia, then this must be done tactfully so that there are no ethical implications, etc.)
Usually the first thing to be discussed is the fees and budget. because if you exceed the budget,you can end up either not getting paid; or having the excess taken out of your pay.
A good way of ensuring that you meet the budget requirements is to work out a budget before making the product; and adding a little bit extra on just in case; so that you have a small amount spare in the budget just in case.
Doing the same with the timescale can also help to ensure that you meet the client requirements for the brief; adding a little extra time than is totally necessary just in case, so that it is more likely that you will meet the timescale requirements of the client's brief.
Discussing with the client what they want their product to look like is a good way of ensuring that you fully understand the requirements of the client's brief, so that you can more easily meet those requirements.
A good way of ensuring that you meet the budget requirements is to work out a budget before making the product; and adding a little bit extra on just in case; so that you have a small amount spare in the budget just in case.
Doing the same with the timescale can also help to ensure that you meet the client requirements for the brief; adding a little extra time than is totally necessary just in case, so that it is more likely that you will meet the timescale requirements of the client's brief.
Discussing with the client what they want their product to look like is a good way of ensuring that you fully understand the requirements of the client's brief, so that you can more easily meet those requirements.
If, however, there needs to be amendments to the budget, or fees, then these would be best being discussed with the client in a mature, and professional manner. The same applies to if the client requests some amendments to the conditions of the brief, or amendments to the proposed final product, then these should be discussed maturely with the client; and you should make sure that you have a full understanding of what the client wants to change, and timescales for these; to avoid any other future amendments.
It is extremely important to ensure that you deliver the product to the client on time, and within budget. This is extremely important; as if you do not deliver the product on time and within the agreed timescale; you could possibly not be paid, and as well as this, it will give you a bad reputation, and possibly ruin any future opportunities for work. Reversely; if you do deliver your product on time, and within budget, word will spread and it will increase your opportunities for work, as well as giving you a good portfolio of work to send to possible future clients..
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It can also be beneficial when working for a client to create a product to look for self-development opportunities; to improve the skills you currently have; e.g. - by gaining more experience by working with certain editing programs, and exploring various features of these programs whilst working on a product, or if a weakness that you have is working within a group; then ensuring that if you are working on a client brief as a group, then you are contributing fully to the group, and make efforts to improve your team-working skills, by trying to compromise on ideas, and if you are the leader of the group; delegating the tasks amongst the group according to their strengths; e.g. - editor, camera-operator, etc, and work alongside them to create a good morale amongst the group, and to get to know the group.
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